Charles Paraventi

COMMERCIAL WORK

On Screen in Advertising

Bringing characters to life across television and print campaigns.

Many actors lend their presence to advertising campaigns, and Charles Paraventi is no exception. With exceptional versatility, he has portrayed a wide range of characters in both television and print campaigns—including a mechanic, taxi driver, engineer, newsstand vendor, firefighter, and even a genie. Below is a selection of commercials featuring Charles:

Guaraná Antarctica — “Vestiário” (Locker Room) Genie Campaign

Guaraná Antarctica — “Quarto” (Bedroom)
Genie Campaign

A nationally recognized commercial series featuring Charles Paraventi as the iconic Genie. Through humor, character transformation, and expressive physical comedy, the campaign highlights Charles’s ability to bring a memorable commercial character to life across a variety of playful scenarios.

Guaraná Antarctica — Genie Campaign

Performance Highlights: Comedic timing • Character transformation • Physical expression • Ensemble interaction

Guaraná Antarctica –"Escritório" (Office) Genie Campaign

Guaraná Antarctica — “Camping”
Genie Campaign

Commercial Work & Character Performances

Across a range of national commercials and campaign spots, Charles Paraventi brings versatility, humor, and strong screen presence to every role. From comedic characters to narrative-driven performances, this selection highlights his ability to adapt quickly, embody distinct personalities, and create memorable moments within short-form storytelling.

CCAA — “Taxista e Assaltante” Commercial (2002) 

Bob’s — “Oftalmologista” Commercial (1999)

CCAA — “Entrando numa Fria” (“Getting Into a Sticky Situation”) Campaign 03/11/2025

American English Academy Brasil —
“Quase Certo Não é Certo” Digital Campaign
A new digital campaign featuring Charles Paraventi for American English Academy Brasil. In this social media series, Charles brings humor, clarity, and familiar screen presence to short educational spots that correct common English mistakes for Portuguese-speaking audiences.

Performance Highlights:
Digital campaign • Educational content • Comedic timing • Brand spokesperson presence • Social media performance

Cin Vest — “Paródia,” “Saquinho” & “Cin Vest” Campaign (2005) 

Khort — Host Performance (2012) 

1996

O Globo — Technology Section Campaign
Selected Credit: Campaign for O Globo’s technology section.
Role: Commercial appearance
Performance Note: Early media campaign work showing Charles’s presence across advertising formats and brand-driven storytelling.

1996

Jornal do Brasil Classifieds Campaign
Selected Credit: Advertising campaign for Jornal do Brasil classifieds.
Role: Commercial appearance
Performance Note: Early commercial work contributing to Charles’s experience in print and television advertising campaigns.

1996

O Globo Classifieds Campaign
Selected Credit: Advertising campaign for O Globo classifieds.
Role: Video Store Owner
Performance Note: Character-based performance in a short-form advertising context, adding humor and recognizability to an everyday commercial scenario.

1996

Antarctica Beer Campaign
Selected Credit: Commercial campaign for one of Brazil’s most recognizable beverage brands.
Role: Supporting appearance
Performance Note: Early advertising credit contributing to Charles Paraventi’s commercial experience with major national brands.

1997

FEI — “Robô” Campaign — Directed by Nando Olival
Selected Credit: Campaign for FEI – Faculdade de Engenharia Industrial, produced by O2 Filmes.
Role: Engineer
Performance Note: Character portrayal in an educational and technology-focused campaign, showing Charles’s ability to embody professional roles with clarity and credibility.

1997

Gessy Lever — MTV Campaign
Selected Credit: Campaign connected to MTV programming and youth-oriented media placement.
Role: Moviegoer
Performance Note: Appearance within a media-focused campaign, contributing to the visual storytelling and atmosphere of the commercial.

1997

Leite Paulista — “Bundada” Campaign — Directed by Toniko
Selected Credit: Television campaign for Leite Paulista, produced by O2 Filmes.
Role: Edu
Performance Note: Commercial performance within a character-driven campaign, demonstrating comedic timing and accessibility in a consumer brand context.

1997

O Globo — Cinema Campaign
Selected Credit: Campaign for O Globo, one of Brazil’s major newspapers.
Role: Newsstand Vendor
Performance Note: Short-form character performance tied to media and cinema promotion, highlighting Charles Paraventi’s ability to bring specificity and presence to concise commercial roles.

1998

Ipiranga — “Táxi” Campaign — Directed by Toniko
Selected Credit: Television campaign for Ipiranga, one of Brazil’s major fuel and energy companies, produced by O2 Filmes.
Role: Taxi Driver
Performance Note: Character-based commercial performance portraying an everyday professional role, demonstrating natural timing, relatability, and clarity within a nationally recognizable brand campaign.

1998

General Motors do Brasil — Corsa Sedan Campaign — Directed by Toniko
Selected Credit: National television campaign produced by O2 Filmes for General Motors, one of the leading automotive brands in Brazil.
Role: Manhole Worker
Performance Note: Character-driven performance within a large-scale commercial production, contributing to multiple spots (“Bueiro,” “Air Bag,” “Nova Suspensão”) and demonstrating versatility, physical presence, and clarity in portraying everyday roles in a nationally broadcast campaign.

2000

GVT — “Parafuseta Santa Catarina 3” Campaign — Directed by Gustavo Leme
Selected Credit: Early telecommunications campaign produced by Dueto Filmes.
Role: Mechanic
Performance Note: Character-based performance emphasizing practical, everyday roles, demonstrating adaptability and presence in early-career commercial work within a technical production environment.

2001

Dreher — Cognac Campaign
Selected Credit: National campaign for a well-established Brazilian spirits brand.
Role: Fisherman
Performance Note: Performance within a lifestyle-driven narrative, portraying a grounded, relatable character and contributing to brand storytelling through natural on-screen presence.

2001

Tigre — Pipes & Connections Campaign
Selected Credit: National campaign for a leading construction materials brand in Brazil.
Role: Firefighter
Performance Note: Character portrayal aligned with everyday professions, reinforcing versatility and clarity in performance within informative, product-focused advertising.

2001

Amazônia Celular — “Paranormal” Campaign — Directed by Juarez Precioso
Selected Credit: Television campaign produced by Caradecão Filmes for a regional telecommunications company.
Role: William Guilherme
Performance Note: Performance within a concept-driven campaign, requiring character definition and narrative engagement within a short-form commercial format.

2002

Casa & Vídeo — Holiday Campaign
Selected Credit: National retail campaign for a major Brazilian home and electronics brand.
Role: Santa Claus
Performance Note: Character-driven performance in a festive, family-oriented campaign, demonstrating strong comedic timing, physical expression, and audience-friendly presence in a high-visibility retail context.